SWGRUS
Brand Identity / Art Direction / Editorial Design
SWGRUS was created to spotlight the creatives who influence culture with art, film, dance, music, aesthetic and style. We also like to explore the connection between style patterns as it correlates to music and how our environments inspires creativity. Unlike other digital/print zines, SWGRUS is tailored towards highlighting creatives typically behind the scenes. We also honor art directors, videographers, photographers, producers and visual artists alike.
Founder and EIC: Terrell Johnson
Visit: http://swaggerareus.com
LOGO DESIGN
Futura font is a staple in streetwear and is a strong signifier across the culture of hip-hop, art and lifestyle.
Another conscious effect of designing for streetwear is known as 'flips' which will contain a similar aesthetic of a relative design of a more popular entity such as Toys R Us's backwards character 'R' which is presented in the logo above hence SWGRUS which translates to 'swagger are us'.
